Friday, May 15, 2020
Advertising And The Fast Food Industry - 1776 Words
Advertising to children has ethical implications associated with the imprint that is Installed upon a childââ¬â¢s impressionable and still developing psychology. However, this Ethical consideration is often not present in many business standards or decisions. For example, within our society, the fast food industry has become synonymous with the high obesity rate of Americans and it can be argued that within this implication, the fast food industry had implored An unethical marketing strategy that is specifically designed to target children. The strategy it utilizes tantalizing enticements by providing toys related to current pop-culture themes With each kidââ¬â¢s meals. A longing for the toy in turn lures children to obesity with the favorite toy acting as a vehicle To stimulate that result. Furthermore, children have an unlimited amount of access to a a plethora of social outlets, each outlet bombarded by social media and advertisements that Solicit these concepts without ethical remorse and as results, negligence of the direct link between childhood obesity and the fast food marketing strategy is overlooked, Kids are inundated with advertising in a way never before. (Marketing) entices children, not because of the food but because of the toys and the message of happiness that is part of their advertising (Marketing to Children). In contrast to the unethical market strategy of the fast food industryââ¬â¢s decision to sell to children, it is within this sameShow MoreRelatedFast Food Nation Essay862 Words à |à 4 PagesFast food is very popular amongst todayââ¬â¢s society. Fast Food Nation has reasons for the explosion in popularity of fast food restaurants in the mid-1900ââ¬â¢s. It also explains negative effects on American Culture in todayââ¬â¢s society. The fast-food industry has multiplied across America and changed the food industry. Eric Schlosser describes in Fast Food Nation the way people think about what they eat and what people think of the fast food industry, and also its impact on society. 2 ND There are manyRead MoreLasting Effect Of Marketing On Children Essay1623 Words à |à 7 PagesEffect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return theyââ¬â¢ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outlet to advertiseRead MoreFast Food Industry in U.S1040 Words à |à 5 PagesProfessor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to peopleââ¬â¢s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sureRead MoreObesity Is The Fast Food Industry850 Words à |à 4 Pagesis the fast food industry. It matters not if you are young, old, rich or poor; the fast food industry is almost impossible to ignore in this era. One may raise the question of what exactly is fast food. Merriam-Webster defines defines fast-food as food ââ¬Å"designed for ready availability, use, or consumption and with little consideration given to quality or significanceâ⬠(1). Diving deeper into this issue beyond the significant lack of nutritional value, lies not only the consumption of fast foodRead MoreMedia Influences On Children s Life1742 Words à |à 7 Pagespeopleââ¬â¢s life, but are Americans fully aware that food industries generally targets children? The lawsuit brought by two teenagers, Ms. Bradley a 19 years old, weighs 270 pounds, Ms. Pelman a 14 years old, weighs 170 pounds, was whether McDonaldââ¬â¢s was responsible for their obesity because McDonaldââ¬â¢s did not provide the necessary information about the health risks associated with its meals that they eat. Placing the blame into the fast food industry for allegedly contributing to their obesity and healthRead More Health Hoax By Fast Food Companies Essay1469 Words à |à 6 Pagesdecades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980ââ¬â¢s that the corporations developed a new approach to marketing their food products to fit their customerââ¬â¢s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising ââ¬Å"healthierâ⬠food items on their menus to continue appealing to the general public. While fast food restaurantsRead MoreMarketing1077 Words à |à 5 PagesIn todays competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achie ve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the next step which is the consumerRead MoreFast Food And Processed Food Companies1556 Words à |à 7 PagesIntroduction Due to todayââ¬â¢s reliance on instantaneous service, most Americans cannot picture a world without fast food, TV dinners, and frozen sections in supermarkets. Yet, only sixty-five years ago or so, most of the United States had never even heard of a drive-through lane. The gigantic shift from hot, home-cooked dinners to meals birthed from bags and boxes was largely spurred by targeted advertising due to political and social context. During World War II, for example, five million women flooded intoRead MoreThe Effects Of Fast Food On Children991 Words à |à 4 Pagesthat falls into the trap of fast food advertisement. Overall, the fast food industry should be more socially responsible and not direct their marketing strategy of unhealthy food choices to children; this will cut down the percentage of children suffering from childhood obesity that leads to various health issues. One might object here, that it is a free market and freedom of speech is part of the U.S. Constitution. However, everyone has a different opinion about fast food and boudaries must be respectedRead MoreAnalyzing Human Behavior through Advertising Essay981 Words à |à 4 Pageswants and needs of society. Some of these wants and needs include food, fashion, sex, health, and money. This essay will not only analyze human behavior through advertisements, but explore the major advertising topics and strategies. People might simply conclude that the motive of the advertising industry is to sell their product. However, they fail to recognize the science that goes into advertising. Yes, the advertising industry is trying to lure people into buying their product, but they do not
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