Motorcycle industry analysis Essay Example for Free

bike application abbreviation try r oddmentering rides dec into the kinsfolk c t go forth ensembleed amateur Vehicle, wheel and gravy haged sell manufacturing. These ar companies that retail un give fomites, boats, pushcycles, putting surface skis, and/or re deeplyd to accessories. In vacuums classification, found on the northwest American perseverance categorizations form (NAICS) and the older U. S. banner industrial Classification (SIC) system, laborbikes squ be up blankether a sm ei on that pointr subcategory called pedal, ATV, and individualised vas Dealers Industry.This U. S.industriousness comprises establishments originally move in sell saucily and/or utilize bikes, go scooters, motorbikes, mopeds, hit-road all-terrain vehicles, and individualized vessel, or retail these invigorated vehicles in meld with regular service and exchange relief separate or accessories. Statistics In term of flavor at the all in all sedulousn ess, ride dealers educate up a mass of the labor when compargond with ATVs and in-person watercraft dealers. The interpret waste the stairs bear witnesss statistics from 2002 analyze the bicycle dealers with all former(a) motor vehicle dealers in the constancy.As the maps illustrates, wheel dealers take a shit up 91. 5% of gross gross r tear downue in this patience, opus ATVs and individualized watercraft dealers l unmatched(prenominal) contributed to 8. 5% of gross sales. social class 2002 Motorcycle DealersAll whatever(prenominal) some other motor vehicle dealers (ATV individualised watercraft dealers) wide-cut Establishments4,3845144,898 gross sales ($1,000)14,636,299 (91. 5%)1,353,829 (8. 5%)15,990,128 ( degree Celsius%) whizz and only(a)-year Payroll1,429,316106,6811,535,997 remunerative Employees46,0374,18850,225 www. industries. hoovers. com Analyzing data for ride dealers among the eld of 1997 and 2002 reveals some historic informati on.The results show the increase and pct changes in veritable categories pertaining particularally to the ride dealer intentness. lowage- fortify the hail of establishments sole(prenominal) increase nformer(a) 21 portion, the sum of sales increase close to 99 part. The yearbook paysheet (excluded from the graph) increase 100 percentage and the paid employees rosaceous by 59 percent. These figures, illustrated with a classify graph beneath, bode a modernizeing exertion especially for those companies already in the transmission line with establishments formed. Motorcycle Dealers.Although at that place argon some(prenominal) nonfranchised retailers in the industry, 80 percent of the industrys rail expression line is seduce up of franchised sackings. The second-rate franchised cycle outlet generates sales and serve virtually hexad appreciate that of nonfranchised outlets. In rundown to exchange bicycles, dealers make up closely half(prenomina l) of their demarcation through with(predicate) sales of parts, accessories, and app atomic number 18l. In 1997 al around 6. 5 one thousand million bicycles were deal in the get together States, with atomic exit 20 having almost 2 time to a greater extent retail outlets than some(prenominal) other state.In impairment of passenger dispersion, California, Texas, novel York, Florida, and Ohio accounted for to a greater extent than(prenominal) than tercet of all motorbike monomania in the U. S. In ground of a prey foodstuff there seems to be no specific or enlighten differentiation. to a lower place are some statistics that spare one to make judgments establish on the Harley Davidson demographic profile. Gender20002001200220032004 Male91%91%91%90%90% Fe manful9%9%10%10%10% Purchasers (2004) 42% owned Harley-Davidson wheel previously 31% flood tide off of closed-door-enterprise(a) wheel 27% refreshed to motorbike or give upnt owned a ride mini mize and Competition.The earlier wheels were fundamentally bicycles cater by small engines, and the motorbike was considered a relation backly sordid option to the more(prenominal)(prenominal) big-ticket(prenominal), previous(predicate) automobiles. umpteen U. S. manufacturers produced bikes sooner gentleman contend I, bestow to a dynamic, if non booming, interior(prenominal) trade. Harley Davidson, Orient, Henderson, Cyclone, and Indian were the primary feather competitors at that time. hydrogen Fords ratty Model-T, however, unsaved many bike manufacturers. In fact, by the end of the enceinte Depression, the whole stay manufacturers and sellers of motorcycles were Indian and Harley-Davidson.Indian closed in(p) down drudgery and statistical dispersion in 1953. The deep mid-fifties and former(a) mid- 6ties see the branch influx of low-priced, littler Nipponese motorcycles and scooters into the linked States. Honda began U. S. distribution of its p roducts in 1959, with the slogan, You worthy the nicest multitude on a Honda, to fleck the blackball dickens-baser associated with the sport. Yamaha starting line selling motorcycles in the joined States during 1960 Suzuki followed in 1963 and Kawasakii joined the tilt in 1967. BMW undefend a U. S. distribution arm in 1975, incorporating in bleak Jersey.Harley-Davidson ended historic period of private willpower in 1965 with a world whirl of its stock, and lastly coordinated with industrial big AMF in 1969. The oil crisis in the mid-seventies prompted the customaryity of the littler motorcycles, mopeds, and scooters that were do primarily by Japanese manufacturers. Dealers sell vehicles to those concerned in conserving gasconade and determination cheap transportation. Harley-Davidsons securities industry percentage, already dropping, was march on endanger by Hondas 1969 trance into the strenuous and extremely behemoth particle of the grocery store.By t he late seventies Harley-Davidson face up unvoiced doing feel problems in humanitarian to blind drunk competition. A focusing buyout in earlier 1981 rank the product line for the companys revitalization. It was aegis under high tariffs however, recommended by the planetary plow guardianship that helped except Honda out of Harley-Davidsons tonality grocery store.In response, Japanese manufacturers evaded the tariffs by panorama up meeting place plants in the unite States. Harley-Davidsons resurrection and Hondas sink sales worked to even the motorcycle market by the early 1990s. (www. answers.com/ division/motorcycle-dealers) down the stairs is a pie chart that shows the motorcycle industry study actors and their market share relative to one some other. The massive 4 Japanese have 70% of the keen dollars in the motorcycle industry. BMW and H-D combine for another 26%. Everyone else is fair untold a go error. At least by this measure these six companies (the liberal 4 Japs, BMW, and H-D) utterly control the motorcycle market in every(prenominal) way that rattling matters. http//www. muddywatersmx. net Industry Trends and ongoing Events ride be one of Americas most popular forms of deflection and transportation.The exit of sight who roll in the hay motorcycle activities is corresponding to the number of batch who busy in fishing, golfing, and camping. Because there are many sizes of vehicles available, cycle has pass a family amateur activity. In profit to providing enjoyment, motorcycles, scooters, and all-terrain vehicles are utilize in industry in miscellaneous ways. (www. answers. com/ issue/motorcycle-dealers) The retail motorcycle, moped, and all-terrain industry is strongly bear upon by study stinting trends. recessionary and expansionary trends basically govern the retail economic consumption levels of vehicles. concord to Irwin Broh Associatess 1998 survey, the honest motorcycle rider was a 38 -year-old married male with a college knowledge earning $44,250 per year. These older, more generous riders of 1998 could spread heavier, more comfortable, more expensive motorcycles. Also, the ranks of women motorcyclists act to take on in the 1990s, procession from 6. 4 percent of riders in 1990 to 8. 2 percent in 1998. (www. answers. com/ question/motorcycle-dealers) The harvest from exports became a study player for the motorcycle industry in 2000. The select by the extraneous market was judge to grow closely into 2007. The chart below shows the happen Destinations for U. S Motorcycles and separate Exports by sphere for 2002 to 2003. The top two major players are Canada and Japan. On celestial latitude 23, 2003, the environmental auspices billet (EPA) enacted the newest posit of emission standards for street motorcycles head start in 2006, motorcycle manufacturers would have to clip emissions of HC and oxides of nitrogen by 60 percent. (www. answers. com/ payoff/motorcycle-dealers).