Strategic Analysis Research Paper Example | Topics and Well Written Essays - 3500 words

Strategic Analysis - Research Paper ExampleThere are risks and advantages, however, to Googles all-inclusive multinational presence related to the external business environment.Googles target markets are broad due to the complexity of the business model that sustains multiple products and service catering to professional and household consumers. Google operates G-Mail, a webmail service with massive storage capabilities and accessibility to access G-Mail from virtually any mobile device (Google, 2012). Additionally, Google acquired YouTube, the complaisant media service promoting user-generated video content, a service with 800 million different users domestically and internationally. Other products including cloud cipher attract professionals in multiple industries while Adwords is targeted to consumers and business professionals alike.Google maintains mass market appeal in operational environments sustaining differing cultural preferences because the products and services the c ompany provides are relevant to sustain the Web-based and software-based needs of diverse markets. However, to assess how customer markets impact business strategy development and operational direction, certain target markets can be deconstructed to break up determine their impact on Googles strategic direction.Google, for YouTube, had to develop its own segmentation strategy sort of than following run agrounded marketing models. This is due to the fact that YouTube maintains 800 million users daily, making it nearly impossible to establish a singular, homogenous segmentation and targeting model. This segmentation strategy is based on behavior, taking into consideration heavy factors regarding the tangible purpose of patronage at YouTube, including for entertainment purposes, for education, for music appreciation, or for simply watching video (MSMR, 2010). Having such a massive, geographically-dispersed set of consumers with varying needs creates a